Outdoor ads created by

Digital Illusion

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Client: Red Gold

Agency: Clarity Coverdale Fury

Art Director: Jac Coverdale

Print Producer: Caroline Gibbs

Photographer: Jim Gallop

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Overview

The challenge for this truck wrap for Red Gold was to make the truck appear that it was actually a flat bed truck with tomatoes strapped on it. Because of its size, it created some challenges. To get the detail needed, the layout had to be photographed in many pieces and composited together. There were 14 images between the truck bed and the tomatoes. Bob was given several shots of tie-down straps and buckles which needed to be warped and composited. He needed to have the straps push into the tomatoes. The Red Gold labels were warped and placed on the tomatoes. Finally, Bob had to add a sky to finish the illusion.