For this Ad there was to be a comparison between the Chex and an EKG Monitor. Bob needed to reconstruct a Chex with straight lines to resemble the EKG screen. The monitor photo was then retouched, and a new screen and heartbeat created. The two boxes were created from illustrator files. See boxes in Chex Ad page.
Original EKG screen and Chex
Photographed by Bob Weideman