Overview

The challenge of the two 8th Continent ads were to create new backgrounds and give the bottles a 3d look while keeping the copy readable.

Bob created backgrounds per the art director's vision. The type was warped in a 3d program at P&H. Bob then shaded the type to give dimension, and created a 3d 8.

Bob photographed the Light Soymilk bottle, retouched both bottles, glass and created shadows.

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Client: 8th Continent

Agency: Campbell-Mithun

Art Directors: Kitty Thorne, Craig Miller

Print Producer: Bill Schneck

Writer: Shari Fine

Photographer: Bob Weideman (Light Bottle)
Stafford Photography (Glass & Orig. Bottle)

Type: P&H Graphics

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