The challenge of the two 8th Continent ads were to create new backgrounds and give the bottles a 3d look while keeping the copy readable.
Bob created backgrounds per the art director's vision. The type was warped in a 3d program at P&H. Bob then shaded the type to give dimension, and created a 3d 8.
Bob photographed the Light Soymilk bottle, retouched both bottles, glass and created shadows.
Client: 8th Continent
Art Directors: Kitty Thorne, Craig Miller
Print Producer: Bill Schneck
Writer: Shari Fine
Photographer: Bob Weideman (Light Bottle)
Stafford Photography (Glass & Orig. Bottle)
Type: P&H Graphics