Client: Purina Rangeland

Agency: Clarity Coverdale Fury

Art Director: Jac Coverdale

Print Producer: Caroline Gibbs

Photographer: Steve Umland

 

Overview

This project for RangeLand needed a rugged look. It combines several images including a new ominus sky. The colors were kept somewhat flat to set the mood. The headline was embossed into an old stained piece of paper.

 

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