Qwest is doing a promotion on their website called Build-A-Sunday.
You choose various services which are represented by parts of the sunday. At the end, you are given a coupon for a free DQ sunday.
DQ already had a picture of a waffle dish sunday that they liked and were using in their stores. The challenge was to create the individual parts of the sunday that could be added separately yet look like their original sunday when all the parts are added.
To do this, Bob needed to photograph a waffle dish, icecream, whipcream and strawberry sause at a local DQ. He then combined parts from the original shot and the new shots to create the different layers.
Qwest and Dairy Queen