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Client: Pillsbury
Agency: Campbell Mithun
Art Director: Monty Pera
Print Producer: Bill Schneck
Retoucher: Bob Weideman
Overview
This project required turning regular chocolate chips into blue chips, adding chips and making the cookie look good to eat. Bob had to pull extra detail from the dark chips by using only one of their color channels and turning them blue. He also had to remove the shine from the chips. This project had to be completed quickly because Pillsbury's merger with General Mills was to be announced in the newspaper by this blue chip ad.
