Client: Perri

Agency: Clarity Coverdale Fury

Art Director: Steve Sage

Copywriter: Michael Atkinson

Print Producer: Terri Herber

Photographer: Bill Tyler

Overview

The challenge of the Perri Sausage ad was to create an appetizing food shot without compromising the art director's fresco-style approach. The project was shot using a Polaroid transfer technique — the main shot was taken, then the same shot was taken on Polaroid film and transferred to a highly textured paper. The two photos were carefully combined, paying special attention to the defining highlights. To complete the food shot, steam was created.  The fresco background was then created using various pieces of the image.

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