Back to Portfolio

Client: Nature Valley

Agency: Campbell-Mithun

Art Director: Kitty Thorne

Print Producer: Bill Schneck

Photographer: Bob Weideman

Retoucher: Bob Weideman

Illustrator: Bob Weideman


The challenge of this ad was to make a granola bar look like a ski lift ticket.

Bob illustrated a background then photographed the granola bar, and a ski lift tag wire. The package was given the impression of a bulging wire with high-lights and shadows.

An unexpected problem was the coarse dot pattern on the granola bar label. Much of the label had to be recreated with airbrushing.

Back to Photography


About DI