NatureValley

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Client: Nature Valley

Agency: Campbell-Mithun

Art Director: Kitty Thorne

Print Producer: Bill Schneck

Photographer: Bob Weideman

Retoucher: Bob Weideman

Illustrator: Bob Weideman

Overview

The challenge of this ad was to make a granola bar look like a ski lift ticket.

Bob illustrated a background then photographed the granola bar, and a ski lift tag wire. The package was given the impression of a bulging wire with high-lights and shadows.

An unexpected problem was the coarse dot pattern on the granola bar label. Much of the label had to be recreated with airbrushing.

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