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Client:
MPAAT

Agency:
Clarity Coverdale Fury

Art Director:
Glenn Gray

Copywriter:
Troy Longie

Print Producer:
Terri Herber

Photographer:
Curtis Johnson

Overview

The challenge for this project was to airbrush a skull into the cigarette filter. It required a balance between the realism of a skull and keeping it subtle enough to still look like a tobacco stain.

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