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Overview

This project for Mothers Against Drunk Driving encompassed the challenge of taking a handsome model and severely diminishing his physical charisma.  The primary techniques used were warping and stretching.  As seen in the progression, retouching elements are many. Like the other version of this ad (Female), the most difficult aspects were those with the skin, especially altering facial expressions. Due to the specialized texture of skin and its nature, stretching and warping were the most difficult in those areas (notice the eyebrow lift and nose reconstruction).

Client: MADD

Agency: Clarity Coverdale Fury

Art Director: Steve Sage

Copywriter: Michael Atkinson

Print Producer: Terri Herber

Photographer: Joel Larson

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