One of the Originals

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Client: Crystal Farms

Agency: Clarity Coverdale Fury

Art Director: Glenn Gray

Copywriter: Troy Longie

Print Producer: Terri Herber

Photographer: Richard Hamilton Smith

Overview

This project consisted of three billboards for Crystal Farms. It  required taking parts from several barns, and moving windows, doors, etc. The type and Crystal Farms logo came from illustrator files. Bob created the perspective for them and gave the type a border. Then he made the type and logo appear to be on the barn by using shadows. Keeping the type readable while making it appear 3D over the boards was a challenge.

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