Client: MPAAT

Agency: Clarity Coverdale Fury

Art Director: Jac Coverdale

Copywriter: Troy Longie

Print Producer: Terri Herber

Photographer Curtis Johnson

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Overview

This series of ads for MPAAT was created for bus sides. The challenge was to make regular Quark type appear as if they were stamped onto cigarettes. Three cigarettes were created on top of vignetted backgrounds from scans of several cigarettes. The ashes and smoke had to be changed to look realistic. Bob then took the type and warped it to appear wrapped around the cigarettes. The type was then given a rubber stamp look with darker borders and distressed.

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