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Client: MPAAT
Agency: Clarity Coverdale Fury
Art Director: Jac Coverdale
Copywriter: Troy Longie
Print Producer: Terri Herber
Photographer Curtis Johnson
Overview
This series of ads for MPAAT was created for bus sides. The challenge was to make regular Quark type appear as if they were stamped onto cigarettes. Three cigarettes were created on top of vignetted backgrounds from scans of several cigarettes. The ashes and smoke had to be changed to look realistic. Bob then took the type and warped it to appear wrapped around the cigarettes. The type was then given a rubber stamp look with darker borders and distressed.
