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Overview

The object of this project for BMW was to create an embossing look for the copy.  The key elements were a piece of highly textured paper and an Illustrator file.  The type and the border were then stressed to complete the letterpress style.

Client: BMW

Agency: Fallon McElligott

Art Director: Dean Hanson

Copywriter: Mike Lescanbeau

Print Producer: Peg Layer

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