These ads for Belvedere used techniques to make them look old, to emphasize the old techniques used to make the vodka. Jac Coverdale shopped used book stores to find old tattered books. Bob scanned in several pages with tears, stains and rough paper to use in the images. The photos were B&W images shot on location in Poland. Bob then changed the images into numerous variations of sepia tone. The logo was electronically debossed into the pictures, and the type was distressed to look old and washed out.

Client: Belvedere / Millennium

Agency: Clarity Coverdale Fury

Art Director: Jac Coverdale

Copywriter: Jerry Fury

Print Producer: Terri Herber, Scott Smith,
Erika Kreuser

Photographer: Jac Coverdale

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